About Us
Providing Quality Service for Almost a Century
New Generation Wellness has a rich history dating back to 1924, when the founders of our parent company started cultivating, drying, and hand-encapsulating fruits and vegetables – the early sources of vitamin and mineral supplements. We ventured into pharmaceuticals and by the 1940s, we were a registered FDA pharmaceutical manufacturer. In response to the increasing demand for private-label supplements in specialty natural products stores, we established the Vitamer Labs division in 1975. With its success, another division – VitaCeutical Labs – was formed to cater to the growing need for premium private-label natural supplements in pharmacies and grocery stores. Nearly 100 years later, our commitment to natural wellness and exceptional quality remains a top priority.