top resume

Sr. Manager of Product Marketing - Credit Cards

Job Posted 11/13/2023
Ent Credit Union
11550 Ent Parkway
Colorado Springs, CO 80921
United States
Category Management
Banking / Financial Services
$88,358.00 to $115,970.00 Per Year
Job Description

Ent Credit Union is seeking an experienced product marketing professional to build and lead strategic marketing initiatives for our credit card portfolio. This role will include onboarding our existing portfolio from agency-managed to in-house and will be a key contributor in defining, launching and overseeing the ongoing program evolution. This is a highly analytical role which requires a dedication to performance improvement across the full product lifecycle. Is it you? As a master of strategic decision making, your friends find your ability to connect visible and invisible dots uncanny. You leave them speechless when you are able to use that information to devise a clear path forward which everyone can easily follow. This is your secret power, and you are energized when you can put it to use. While you are a seasoned marketing professional well versed in both digital and traditional disciplines, you are never bored because you tenaciously test, measure, and improve - always striving for unique and innovative ways to reach the finish line. You are a natural leader and communicator, not by choice but by destiny. Building strong partnerships and collaborating with others to realize unexpected results is simply your way of life. Working for an organization that puts people and communities ahead of profit while striving to create a great work environment for those who bring the vision to life makes you tingle inside.

Essential Functions

  • Lead strategic marketing initiatives for Ent's credit card portfolio from inception through onboarding, activation and engagement to usage and reactivation.
  • Work with internal and agency partners to understand member needs and preferences; maintain pulse on evolving market dynamics, consumer trends and competitive dynamics to ensure the Ent program achieves and maintains top-of-wallet consideration.
  • Oversee marketing program performance across all phases of the credit care lifecycle; focused on continuous and relentless optimization to drive portfolio performance, own the go-to-market plans and lead cross-functional teams from conception through creative development and execution.
  • Partner with product & business lines to ensure successful program launch as well as ongoing member-focused enhancements.
  • Collaborate with the marketing leadership team in developing a world-class marketing team while evolving to support Ent's long term growth vision.
  • Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.


Minimum Formal Qualifications for this Position

  • Bachelor's Degree Marketing, Business Administration or related field
  • 7+ years' general marketing, business or related experience
  • 4+ years' demonstrated success in leading consumer direct program strategy including acquisition, engagement and retention
  • 2+ years' experience in marketing financial service products including experience marketing credit cards
  • 2+ years' in a team leadership role including experience managing direct-line reports

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.

Technical or Specialized Knowledge/Skills:

  • High degree of professional maturity with an aptitude for leading diverse groups without direct line accountability
  • Analytical prowess, deftly applied in every situation
  • Innovative thinking with a track record for translating diverse information sets into awe-inspiring programs that just make sense
  • Comfortable with ambiguity and capable of charting new territory

Certifications Required:

  • None

Environmental, Physical and Psychological Requirements

  • Standing - Occasionally
  • Walking - Occasionally
  • Sitting - Frequently
  • Lifting - Rarely (40 Lbs)
  • Carrying - Rarely
  • Pushing - Rarely
  • Pulling - Rarely
  • Balancing - Rarely
  • Stooping - Rarely
  • Kneeling - Rarely
  • Crouching - Rarely
  • Crawling - Rarely
  • Reaching - Occasionally
  • Handling - Occasionally
  • Grasping - Occasionally
  • Feeling - Occasionally
  • Talking - Frequently
  • Hearing - Frequently
  • Repetitive Motions - Frequently
  • Eye/Hand/Foot Coordination - Occasionally
  • Noises louder than normal speaking volume - Occasionally
  • Temperature Changes - Rarely
  • Atmospheric Conditions - Rarely

Additional Information

The salary range for this position is:: $88,358 to $115,970 (S17)

This position is eligible for the corporate bonus program

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Benefits Summary Sheet - 2023

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)


11550 Ent Parkway
Colorado Springs CO 80921
United States
View Count 201
Green Jobs Job Board