Essential Job Functions - the basic job duties an employee must be able to perform:
Work with the PPAM leadership team to develop, implement and manage annual social media strategy and media purchase budget
Develop monthly content calendars and recommend campaign strategies
Create and manage social media content that encourages and increases engagement
Define the most important social media KPIs
Measure and report on the success of social media campaigns
Monitor SEO and user engagement and suggest content optimization
Assist Supervisor with Pikes Peak Summit App and interpretive wall management
Stay up to date with social media industry trends, best practices, and technologies
Utilize various online analytical tools to measure post-performance.
Coordinate with PPAM team members and leadership to strategize for the enhancement of social media participation
Lead PPAM marketing strategy committee meetings, plans, and efforts
Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
Identify business interest in potential media buy sales opportunities within PPAM digital and print media platforms
Assist supervisor in the development and updating of brand strategy and marketing policy and procedures
Collaborate with partner agencies including Visit COS, Pikes Peak Attractions, social media influencers, etc. to bolster network interaction.
We are looking for candidates who demonstrate:
Knowledge of:
Standard and emerging social media platforms
Social media marketing strategies and best practices
Digital marketing and advertising including blogging, email, and display
Best practices for analyzing social media data, SEO, and other metrics
Tourism industry trends and influencers
Ability to:
Process information quickly and effectively
Exhibit excellent written/verbal communication skills; exemplary spelling, grammar, and punctuation; and strong proofreading/editing skills
Present analytical data to stakeholders in a clear and concise manner
Organize, prioritize, and successfully implement multiple projects simultaneously
Stay current on new trends and innovations in social media marketing
Successful candidates will have
A bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, communications, internet marketing, or a related field and years of experience.
One year of full-time professional social media and/or marketing experience.
One (1) year of the appropriate type and level of experience may be substituted for each required year of post-high school education.
Additional appropriate education may be substituted for the minimum experience requirements:
Ideal candidates will also have
Experience working with social media platforms including Instagram, Twitter, Facebook, Pinterest, and TikTok
Experience with social media ad placement and purchasing
Experience in tracking SEO analytics
Experience working in the tourism industry
Experience using video editing software like Final Cut and/or Premiere
Experience using photo editing software like Photoshop and/or InDesign
Additional Information
The City of Colorado Springs offers additional compensation depending on the position, area of assignment, and specific job assignments, including shift differential, pay differential, acting or lead, special assignment, hazard pay, longevity, cell phone allowance, uniform allowance, relocation, awards, standby, call out, compensatory time off, tuition, overtime, extra duty, incentive, holiday premium, proficiency, and vacation sell back.
This position is located in Cascade, CO. Employees are responsible for their own transportation to and from the workplace.
Physical Demands: This position requires the ability to lift and carry up to 20 occasionally and stoop and bend frequently. The ability to sit, stand, run, or walk for prolonged periods is also required.