Director of Marketing for Media and Direct Channels

ID# 002199

Colorado Springs, CO
United States

Job Posted
Posting Expires
Experience Required
From $106,800 To $192,300
Per Year    
Employment Type
Work Schedule

Job Description


  • Directs the development of marketing objectives and programs to market share and other goals for enterprise brands.

  • Designs, develops and implements marketing programs to support the organization's products, services and/or market sector.

  • Responsible for building and management of high-performance Marketing team(s) including individual development, performance management, training and development, and coaching.

  • Responsible for planning and implementation of marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction.

  • Oversees marketing budget associated with program or product line and ensures transparency with Business owners.

  • Identifies and develops new marketing program opportunities.

  • Plans, organizes and coordinates assigned programs to ensure accomplishment of enterprise, financial, and budgetary goals.

  • Presents and communicates marketing objectives, concepts and executions to executive partners and stakeholders across the enterprise.

  • Leads, influences, and collaborates with key stakeholders to ensure all deliverables fulfill requirements.

  • Collaborates with the marketing and sales organizations to ensure maximum penetration of market segments.

  • Identifies and implements marketing strategies and programs in collaboration with marketing sales and technical teams.

  • Uses research and analytics to develop and provide enterprise strategy to support brand and product line marketing management.

  • Develops concepts, monitors implementation and drives the application across company/business lines.

  • Plans, organizes, directs, and controls activities and staff involved developing and evaluating corporate sponsorship opportunities and events which have significant customer exposure.

  • Creates concepts, designs, and/or coding and oversee the production of highly complex and integrated visual/technical solutions either directly or through a team.

  • Plans and directs activities and staff involved in developing and evaluating major corporate sponsorship opportunities and events which may have high customer exposure and are high profile events.

Minimum Requirements:

  • Bachelor's Degree. 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.

  • 8 or more years of progressive related experience required.

  • 3 or more years of direct team lead or management experience required.

  • Subject-matter-expert understanding of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required.

  • Subject-matter-expert level of business acumen in the areas of the business operations, industry practices and emerging trends required.

When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.

Preferred Experience:

  • Expertise with marketing operations and end to end marketing campaign management across direct and media channels.

  • Experience with resource and capacity management to include working within Agile management practices.

  • Strong analytical acumen.

  • Excellent written and verbal communication skills across all levels of the organization.

  • Experience leading and developing high performing teams.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.


USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $106,800 - $192,300* (this does not include geographic differential it may be applied based on your work location).

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift premium: will be addressed on an individual-basis for applicable roles that are consistently scheduled for non-core hours.

View Count 197