The University of Colorado Colorado Springs (UCCS) is one of four campuses in the University of Colorado system and is home to over 12,400 undergraduate and 1,800 graduate students. UCCS is among the fastest growing universities in the state and is consistently ranked as one of the top Western regional universities by U.S. News & World Report. Colorado Springs, (pop. 400K+) is situated at the base of Pikes Peak, offers many recreational and cultural activities and was recently ranked by U.S. News and World Report as one of the top Best Places to Live in the U.S.
Serves as the Chief Marketing Officer for UCCS and is responsible for leading the University’s integrated strategic marketing and communications functions. This individual will plan, implement, and evaluate effective communication strategies to promote the mission and interests of the University in coordination with the Chancellor. He/she works closely with the Chancellor’s Cabinet and the University’s six colleges to develop effective, strategic marketing initiatives in support of the University’s enrollment and advancement goals. This position represents UCCS and the Chancellor in all CU System’s marketing-related initiatives. The Assistant Vice Chancellor will drive branding efforts, define and deliver messaging that enhances organizational success, offer proactive counsel regarding media, public relations, and crisis management, and build a strong, collaborative team that develops effective, efficient and standardized approaches to communications for the organization.
Duties and Responsibilities
I. Strategic Leadership
- Develop and execute a strategic marketing and communications plan that promotes a consistent, compelling brand and message to prospective and current students and their parents, alumni, faculty and staff, funders, and civic partners.
- Leads the development of aligned communication goals amongst the campus to deliver an impactful and cohesive message.
- Identify and track important metrics and Key Performance indicators (KPI’s) that align with established goals.
- Supervision of staff ensuring high standards of production, on time delivery of projects, within budget scope and return on investment.
- Lead and inspire a team of high-performing marketing and communication professionals.
- Develop metrics for measuring the effectiveness of the University’s marketing and communication programs.
II. University Communications & Marketing
- Develop and implement the messaging platform, management of strategic communications and development and implementation of marketing plans based on research results.
- Support the Chancellor in preparing communications to both internal and external audiences.
- Contributes to the elevation of the UCCS reputation through marketing communications to our stakeholder groups with attention to students, faculty and staff.
- Develop, implement and maintain a high-quality, high-impact website and social media strategy including content that celebrates’ the campus goals and accomplishments with focus on student recruitment and brand awareness.
- Guide strategic, consistent, and compelling multi-media storytelling with consideration to messaging, audience and platform.
- Serve as spokesperson and lead media relations liaison.
- Direct internal communications efforts including production of weekly communication vehicles, social media, website, intranet, etc.
- Supports the University with communications and marketing goals.
- Collaborates with the Executive Director of Enrollment Management and Director of Admissions Enrollment to develop the annual student recruitment marketing plan.
- Oversees and coordinates a wide variety of written and electronic materials (e.g. press releases, newsletters, scripts, e-mails, newsletter articles, reports, letters, social media posts, tip sheets, etc.) for communicating information to others.
- Responds to inquiries from citizens, news media representatives, etc. for the purpose of providing information and/or direction.
- Serves as a liaison between the University and partners, media representatives, community organizations, and/or the public individuals for the purpose of conveying information, publicizing events, and/or enhancing the relationship between the University and community.
- Anticipating and mitigating adverse or potentially negative issues that may impact the University’s reputation; maintaining issues management and crisis communications plans and providing counsel to senior leaders in the event of a crisis.
- Manages/Oversees the Marketing and Communications budget.
- Leads the implementation of the University’s Strategic messaging platform and visual tool kit for rollout to the campus.
- Compiles data from a wide variety of resources for preparing media/public communications and/or writing reports.
- Serves on the Chancellor’s Strategic Enrollment Marketing Committees and Chairs the University’s Marketing Integration and Recruitment Marketing Team (MIT).
Knowledge Skills and Abilities
- Measurable Outcomes - Knowledge of best practices in message development, storytelling, media relations, graphic design, video, websites, social media, print publications, event planning, metrics, KPI’s and use of market research.
- Collaboration - Demonstrated ability as a collaborative, flexible, clear-thinking, strategic partner who puts the needs of the University first. The ability to work with all segments of the UCCS community including leadership, colleges, faculty, staff, students and CU systems.
- Supervisory - assigns responsibilities, delegates and empowers others; removes obstacles, allows for and contributes needed resources, coordinates work efforts when necessary, monitors progress
- Project management – demonstrated success in leading University tactical marketing and communication efforts.
- Budget – demonstrated ability to develop a budget in direct support of Marketing and Communications objectives resulting in achieving the goals of the University.
- An understanding of student recruitment and retention, fundraising, and community relations.
- Exceptional judgment and interpersonal, listening, facilitating, organizing, verbal and writing skills are essential.
- Demonstrated ability to work with a variety of different groups and levels with a strong service and integration approach.
- Exudes a passion for Higher Education.
The University follows Fair Labor Standards Act (FLSA) regulations. For the purposes of FLSA this position has been determined to be exempt from (not eligible for) overtime under FLSA.
Salary Range: $115,000 - $130,000
The University of Colorado Colorado Springs offers a full benefits package. Information on University benefits programs, including eligibility, is located at http://www.cu.edu/employee-services.
The University of Colorado is committed to providing a safe and productive learning, living, and working community. To assist in achieving this goal, we conduct background investigations for all prospective applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial and/or motor vehicle history check.
- Master’s degree, preference in Marketing, Communication, and Journalism.
- 10 years of experience in communications, marketing and/or public relations.
- 7 years of experience in planning, budgeting, evaluating and managing projects and staff is required.
- 5 years of experience in communicating with a variety of audiences (i.e., faculty, staff, students, volunteers, community leaders, print and broadcast media).
- Demonstrated ability to lead and inspire a team.
- Thorough knowledge of marketing principles, brand, product and service management.
- Ten years’ experience directing comprehensive marketing, planning, and communication strategies for a complex organization with multiple constituencies and priorities.
- Experience working in higher education or with a global consumer brand.
Special Instructions to Applicants: The successful candidate must provide prooof of eligibility to work in the United States upon hire. * The University of Colorado Colorado Springs will not sponsor work visas or permanent resident applications for this position. * Tentative telephone interviews week of February 4, 2019 and tentative on campus interviews week of February 25, 2019 with a potential start date of April 1, 2019. If you have technical difficulties with your application, please contact the CU Careers help desk at 303-860-4200 #5 or email@example.com. Job related inquiries should be directed to the posting contact. Application Materials Required: Cover Letter, Resume/CV, Unofficial transcript(s) Application Materials Instructions: • Applications submitted by January 21, 2019 will receive full consideration. • Applications submitted through email or surface mail will not be considered. Please apply at www.cu.edu/cu-careers. • Upon request, please be prepared to provide five professional references (at least two previous/current supervisors), including their email contact information. • Official Transcripts will be required upon hire.
Job Category: Executive
Primary Location: Colorado Springs
Department: C0001 -- Colorado Springs Campus - 40262 - VCAU-Strategic Communications
Posting Date: Dec 20, 2018
Unposting Date: Ongoing
Posting Contact Name: Professor Megan Bell
Posting Contact Email: firstname.lastname@example.org
Position Number: 00755989